Your Fractional CMO program is tailored to your budget and business objectives. Programs range from one-time workshops to align your marketing strategy and team, to extended engagements deploying holistic and measurable marketing strategies.
Fractional CMO Programs
Growth
Acceleration Workshop
Align your marketing force and craft a precisely engineered marketing strategy centered around achieving your vision.
- Half-day strategy session for your team using the Functional Marketing® Framework to align your marketing strategy to your desired outcomes
- Tailored to your organization's needs
- 7- to 10-day Preparatory Period via email correspondence
- Post-Workshop Check-In Call
Deliverables:
- Immediate marketing punch list
- List of revenue blindspots
- Marketing playbook for next 1-6 months
Book Your Clarity Call Starts at $6k
Growth
Advisor
Leverage people, process, and technology to deploy a marketing program focused on delivering predictable outcomes.
- A dedicated Fractional CMO leading your team as a strategic advisor
- Available after completing the Growth Acceleration Workshop or 90-day Growth Embedded Engagement
- Sprint planning calls led twice-monthly
- Unlimited email correspondence
- Grow long-term with the least financial risk
- Access to our marketing campaign standard operating procedures
- 6-month recommended commitment
Deliverables:
- Quarterly marketing strategy deployed through your in-house marketing team over semi-monthly sprints
- Bespoke KPI dashboard to track performance
Book Your Clarity Call Starts at $2k/mo
Growth
Embedded
Enlist a hands-on marketing leader to build a finely-tuned marketing organization engineered to utilize people, process, and technology to deliver high-octane results.
- A dedicated Fractional CMO leading your team hands-on
- Deploy the Functional Marketing® Framework to build out your marketing strategy, establish KPIs + reporting, define positioning, and more
- Daily standups to keep the team aligned in real-time
- Sprint planning calls led weekly
- Unlimited email and phone correspondence
- Hire, train, evaluate, and fire vendors, employees, & contractors
- Access to our marketing campaign standard operating procedures
- 3-month recommended commitment
Deliverables:
- Quarterly marketing strategy deployed through your in-house marketing team over semi-monthly sprints
- Functional Marketing® Systems Map delivered after the first 30 days
- Bespoke KPI dashboard to track performance
Book Your Clarity Call Starts at $6k/mo
Growth
Coaching
On-demand phone or video consulting with a Fractional CMO. Complimentary 30-minute intro call.
Book Your Intro Call $350/hr
Common Questions
Who Does Growth On Call work with?
We (generally) serve B2B brands with $2M – $5M in revenue or venture funding. We’re also well versed in the DTC eCommerce space.
This article walks through some signs you may need a fractional CMO (fCMO).
How does a Fractional CMO fit into my team?
Your fractional CMO will integrate fully with your team and act as an employee on your leadership team. Your fCMO will build and coach your marketing team and/or vendors, be accountable to leadership and/or board, and be a representative & steward for your brand.
What if I don’t have marketing staff in place?
Your Fractional CMO can help guide you through (a) finding contractors/vendors to own tactical execution, or (b) making your first marketing hire.
Will my Fractional CMO handle hiring + firing?
Yes. As a part of your leadership team, your fCMO will own the entire marketing function, including personnel decisions.
Will I always work with the same Fractional CMO?
Yes. Your fCMO has a limited number of clients so you get they can focus on your brand and provide you attentive, all-in guidance.
What’s the scope of my Fractional CMO’s engagement?
Your fractional CMO’s focus is to guide and build your marketing team-who owns tactical execution. Your fCMO collaborates with your leadership team to set a strategy, and coaches with your marketing staff to deploy it, measure it, and optimize it.
Beyond helping establish processes and setting desired outcomes, your fCMO doesn’t get involved in functional tasks such as writing or sending marketing emails, crafting ads, or writing blog content.
How many hours does each program include?
Our programs don’t limit the number of hours your fCMO spends on your marketing (within reason). Your fCMO focuses on maximizing your marketing budget and resources and will adjust the time spent as your needs change.
How long is the average engagement period?
As a guideline, we recommend a minimum engagement of 6 to 12 months to see optimal results (excluding Workshops and Hourly Coaching).
There’s no maximum length for an engagement, but our aim is to grow your business enough to justify a full-time CMO as soon as possible.
What additional costs should I expect to incur?
Your program costs cover your fractional CMO’s guidance and coaching. You should expect to incur additional costs for marketing technology (marketing automation software, split-testing tools, etc.), marketing staff and/or vendors (marketing technicians, agencies, freelancers, etc.), and advertising costs.
What are your payment terms?
For workshops, we require a 50% deposit to book. The balance is due one week before the workshop is scheduled.
Engagements are billed monthly to a credit card or ACH account on file. We also support quarterly billing for a 3% discount.