If you’re a marketer, entrepreneur, or small business owner (or executive) you might have heard the term Fractional CMO. It seems to be popping up everywhere these days. So what the heck is a Fractional CMO, and do you need one?
As a modern marketer, you have enough tools, techniques, and technologies at your disposal to make your head spin. However, it doesn’t have to be that difficult. So how can you cut through the noise and deliver a marketing strategy that’s effective and efficient?
Building a great team (in any department) is hard. Making sure a team lives up to its potential over time is even harder. This can be especially true in marketing, where creative and technological personnel have to work together seamlessly to achieve sustainable growth. So how can you tell if you’re not leveraging your talent sufficiently? Here are 5 signs to watch for.
Creating buyer personas is one of the most important steps you can take to improve your marketing effectiveness. They’re essential in clarifying your strategy and reducing marketing chaos. Let’s dive into why they’re so crucial, and how you can utilize them to deliver predictable growth.